Abandoned carts

Where shoppers drop out between the cart and the purchase

Funnel

eventadd_to_cart→eventbegin_checkout→eventpurchase

Share of entries into the first step that reached the funnel's last step.

11.3%

overall conversion

01add_to_cart310 visits

100%

02begin_checkout−55%140 visits

45%

03purchase−75%35 visits

11%

Nuance: the figures are daily visit-level totals; they don't equal the exact unique count in the header.